The Million Dollar Newsletter

Latest — Nov 3, 2023

The Podcaster's Guide to Growing an Email List

Hey friends, let's chat about something super close to my heart (and work)—growing your podcast through the mighty power of an email list. If you've got a mic and a message, and you're ready to gather a crowd of super fans, buckle up.

More issues

Put Your Million Dollar Newsletter on Autopilot

Look, you get it. Newsletters matter. They always have, but they’re having even more of a moment now. But one of the biggest (perceived) problems with newsletters is their fleeting nature. Write a newsletter today, send it to your subscribers... then what? It’s often lost to the email

Borrowing Audience Engagement to Generate Newsletter Ideas

If you're looking for validated ideas to write about in your newsletter (or for any content), one of the best ways is to follow audience engagement, i.e. questions and comments. But what if you don't have much of an audience and little to no engagement

The 1-3-3-1 Workshop Method

A paid live workshop is the best balance of prep & profit to validate an idea then deliver value as an expert. This works for attendees too. They are able to learn something new or helpful without the commitment of a course or coaching series.

A Million Dollar Welcome Series

One of the most common strategies we use to onboard new clients and introduce their newsletters to readers is by writing a welcome series. Today I want to share how we outline these emails and the overall series structure. Email #1 — Establish the Mission The first email is the most

You're (probably) not a "Writer"

Here's my newsletter hot take 🔥 Most newsletters are too serious about the quality of writing. There is a difference between being a big W "Writer" and a little w "writer." Simply put, unless the newsletter is THE THING you do, lower the bar for

5 Sponsor Strategies for a Million Dollar Newsletter

I had a plan to write a short case study about the client who found $20,000 in his digital couch cushions (metaphorically speaking) - but I want to spend more time making it really great for you. In the meantime, read the thread as starter material. Next, a shout-out

7 Steps to 7 Figures with a Newsletter

It is possible to make $1,000,000 with a 25,000* subscriber newsletter. Here are the 7 steps combined with some realistic math to making it a reality. 1. Content 2. Distribution 3. Sponsorships 4. Impulse Products ($100) 5. Commitment Products ($1K) 6. Memberships & Subscriptions 7. Coaching, Consulting,

The Million Dollar Newsletter: Core Monetization Strategies

ICYMI last week I encourage a quick read on the basic premise and numbers of a million dollar newsletter. I received a couple emails and messages after I shared this, questioning the conversion rates and threat of cannibalizing high-ticket offers with impulse products. I ran all the numbers, and I

4 Simple Ways to Grow Your Newsletter

A common concern about newsletters is that no one will read it. What's the point—after all—if no one is reading the hard work you've put into the content? Because even if my team is handling the newsletter, it's still deriving from the